1. Give something away
This may seem really counterintuitive, you want to provide value but you also want to drive sales, so how could giving something away do both? Quite simply put, a well-crafted gift or giveaway first helps you establish your credibility within the industry. People buy from who they trust. By offering something simple, yet powerful that instantly adds value, your target market gets a small glimpse of what real value you can provide and, therefore, will want to keep returning.
2. Create a Referral system
What is your organization doing right now to promote and encourage your customers to share the love? Your number 1 fan base can become your best sales reps. Allow them to do their thing through a seamless system that can be used to your advantage.